// Brand Deck
Earth's Futurama
The visual identity for a cinematic documentary series exploring the most real, unbelievable futuristic places on Earth. This deck defines the logo, color, type, and voice that keep every frame consistent.
01 — Logo
The Mark
Static Lockup
An orbital-rings globe encircling a circuit-core Earth. The animated version rotates slowly and is used as a video watermark; the static PNG is for print, thumbnails, and partner assets.
Download Logo (PNG)02 — Color
Palette
Obsidian
Primary background
Titanium
Cards & surfaces
Arctic
Primary text
Cyan
Accent / interactive
Silver
Secondary text
03 — Typography
Type System
The Future, Documented.
A cinematic journey through tomorrow's architecture, today.
25.2186°N · 55.2788°E
04 — Voice & Tone
How We Sound
Cinematic, precise, and quietly awestruck. We report the facts of extraordinary architecture like a field journal from the future — measured, never breathless, always pointing at the thing that makes a place unbelievable.
Do
- › Keep generous clear space around the logo equal to the height of the globe.
- › Use the Cyan accent sparingly — it signals interaction, not decoration.
- › Pair Space Grotesk for headlines with Inter for longer reading.
- › Let Obsidian dominate the canvas; light elements should feel like signals in the dark.
Don't
- › Don't recolor the logo or place it on busy, low-contrast backgrounds.
- › Don't stretch, rotate, or add drop shadows to the wordmark.
- › Don't use Cyan for large blocks of body text — it fails legibility.
- › Don't introduce gradients or non-palette colors into the interface.
05 — Assets
Downloads
YouTube banner · recommended 2560 × 1440 px (safe area 1546 × 423)
